The first World Day Against the Death Penalty took place in 2003. This event was launched by the World Coalition Against the Death Penalty, which gathers international non-governmental organisations (NGOs), bar associations, unions and local governments from all over the world. (...)

The article:
http://www.hrea.org/index.php?doc_id=889

More about:
http://www.worldcoalition.org/modules/accueil/
http://www.europarl.europa.eu/en/pressroom/content/20101006IPR85252
http://www.amnesty.org/en/death-penalty
http://www.amnestyusa.org/death-penalty/world-day-against-the-death-penalty-october-10-2010/page.do?id=1721023