A new review by the European Food Information Council and Aarhus University explores how European consumers respond to health claims on food and drink products. Specific attention is given to how product- and consumer-related factors affect attitudes, understanding and purchasing behaviour.
The authors conducted a literature search to discern the interplay between consumers and health claims, following a conceptual framework developed specifically for this purpose. The conceptual framework – devised by co-author Professor Klaus Grunert of Aarhus University – highlights that consumer understanding, attitudes and purchasing may be influenced by both product and consumer variables. Product variables include the food/drink category, format and wording of health claims, functional ingredient and benefit claimed, and taste/ sensory attributes the product possesses. Consumer variables include personal beliefs unrelated to specific claims and products (e.g. about the usefulness of functional foods in general), personal relevance (e.g. due to health concerns or health problems), familiarity with functional ingredients or products containing them and overall nutrition knowledge. (...)

L'articolo:
http://www.eufic.org/page/it/show/latest-science-news/page/LS/fftid/EUFIC-reviews-european-consumers-responses-health-claims/

Sull'argomento:

http://www.ilfattoalimentare.it/health-claim-lista-parlamento-europeo.html

http://www.ilfattoalimentare.it/health-claims-petizione-online.html

Informazione di base:
http://en.wikipedia.org/wiki/Health_claims_on_food_labels
http://en.wikipedia.org/wiki/Functional_food

Passato...prossimo:
http://www.fabiomanzione.it/index.php?searchword=health+claims&ordering=&searchphrase=all&Itemid=141&option=com_search